Roy Alfia was born in July 4th 1978 in Tel Aviv.
Since 1997 designing sound as a music producer under the name RoyaL Fia ,
creating hits and becoming a known Icon in the Israeli Gay community and Tel Aviv’s night scene.
In the year 2014 Roy moved to Berlin, met Christian, entered the world of fashion,
and together they built the brand CHRISTIAN BREIL & CO.
Mastering the art of Screen Printing, Roy brought influences from the music world
and the digital industry to launch a new urban brand called R2W aka Ready 2 Wear.
As a jump start for the new shop, Roy created “La Tarantella”, a club track and a music video
presenting the shop’s collection in a happy “Harvest Fest”